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Ten Easy Steps

Search Engine Optimization (SEO) in 10 Easy steps

Step - 1

Firstly, you need to find the right set of keywords for your site to be optimized.

Find a list of Keyword Research Tools at:

Step – 2

Now, For instance, if you want to optimize your website for the keyword "search engine", just search for the keyword in any of the tools specified at the link above.

From a list of keywords displayed using the keyword research tools, Pick the keywords related to your site. For example when you search for "search engine" you'll see (not exactly) the following results:

image search internet search job search metasearch mp3 search multi media music search people search picture search search search engines search guide search help search tips search tools

Step –3

Do a couple of searches more with keywords related to your site, choose the terms related to your keyword ‘search engine’ from the list and note down around 15 (preferable) to 20 keywords.

Step – 4

Now, the Title of the Page..

Title tag must include atleast 3 keywords from your chosen (15) keywords, like for ‘search engine’, your title should look something like this:

"Discover the web with the xxxx meta search engine, Search Guide tips and tools for an enhanced search experience."

NOTE: Title shouldn’t extend 95 characters and not more than 3 "," commas – over 3 "," is considered spam by most engines.

Step – 5

Now, The Meta Tags…

You need following Meta Tags in web page

<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> -- Explains that the Content type is HTML and the Character set used is iso-8859-1. There’re others, but this is the most-used.

<META name="keywords" content="keyword1,keyword2,keyword3"> -- This should’ve all your keywords separated by commas. List the keywords by importance in descending order (most preferred, less preferred) and do NOT repeat/reshuffle the keywords in anyway.

<META name="description" content="Succinct description about the site"> -- Provide a brief description of your website and include important keywords. NOT more than 255 characters and 3 commas.

<META name="robots" Content="Index,Follow"> -- This is for the crawlers/spiders: index,follow : Index the page and follow the links noindex,follow : Don’t index the page but follow the links index,nofollow : Index the page but don’t follow the links noindex,nofollow : Don’t index page, don’t follow the links all = index,follow none = noindex,nofollow

Step – 6

Moving on to body of the page…

Include all the important 5+ keywords here, For example:

“Discover more of the web with meta search engine. Job, images and mp3 search with a click.........”

Put the main keywords in the header tags <h1><h2> and so on. Start with <h1> and then move to <h2><h3> etc..

Header Tags will surely be huge for paragraph text, but CSS works like a charm, define a small font size in CSS for the header tags, if you aren’t CSS proficient, the following simple code placed before the head ends (</head>) should work fine:

Code: <style type="text/css"> h1, h2, h3 { font-size: 10pt; } </style>

NOTE: Add Top (most important according to you) keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.

Step – 7

Now, you need to provide title and alt tags for images and links.

Use some keywords in the tags if required but not unnecessarily, it should just explain what is image all about.

Step – 8

Now, the footer…

Include the top keywords here too, use site keywords as links, for example:

<a href="imagesearch.ext">Image Search</a> <a href="jobsearch.ext">Image Search</a> and so on.

Step – 9

Now, finally you need to educate yourself about the basics.

Site Map - This is page where you need to put all the links to pages of your site, this will help the Search Engines to find the links easily. Provide the link to site map in footer, as search engines start scanning the page from bottom.

Robots.txt - This file contains the path to directories that should NOT be crawled/spidered by search engines. More information can be found at

Valid Code - Your code should have valid html and doc type, Its difficult to follow all the web standards but you can atleast do your the tags correctly. Clean your code with HTML Tidy (, if required and Validate your pages at

Check your Site – Check your site for errors (of any sort) with the tools at:

..and correct the errors (if any).

Step – 10

Start submitting your site to the engines/directories now: (Essential) (Essential) (Essential) ($299) ($50) ($50) ($49) ($45) ($40) ($40) ($39) ($35) ($30) ($29) ($25) ($25) ($25) ($25) ($25) ($20) ($20) ($20) ($15) ($10) ($10) ($7.5) ($5) ($5) ($2) (Free/$40) (Free/$40) (Free/$40) (Free/$40) (Free/$20) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free) (Free)

..and other engines/directories that you wish.




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